Chelsea FC - Junior Blues
2018Working with London-based creative agency LoveGunn, I worked on refining the brand guidelines for their recently-completed Junior Blues identity.
LoveGunn’s work went on to win a Silver Award for ‘Best Development of a New Brand Within an Existing Brand Portfolio’ at the European 2020 Transform Awards and was a ‘Best Marketing Initiative’ Finalist at the 2019 Football Business Awards
All media credit LoveGunn.
Metrics (courtesy LoveGunn):
Website visits quadrupled on the previous year
Over 700k social engagements
Over 1m video views
300% increase in website registrations
Project
Credits
Tom Love Creative Director
Christian Gunn Managing Director
Sam Turner-Cox Graphic Design
Nathen McVittie Graphic Design
