About

I build brands at the intersection of sport, culture, and capital. As Managing Director of Tiger 11, I lead brand, growth, capital, and commercial strategy for clients at the frontier of global sport.

Over nearly two decades I’ve built businesses and led strategy for teams, leagues, brands, player associations, motorsports, and emerging platforms — work that started with an independent record label founded at 16, and continued through creative leadership at Leicester City FC during the 5000-1 Premier League title run. I co-founded Where Is Football, a global football collective and United Nations partner, and founded Theorycraft, acquired by OneTeam Partners in 2021, where I shaped nine-figure partnerships for North America’s premier player associations alongside Electronic Arts, Sony, Pepsi, and Nike.

I’m an investor in Cesena FC. Film photography, travel, and anything with an engine occupy the rest of my time.